As documented on Channel 4 · Help! We Bought a Village

Own a piece
of Italy for €1

Real guidance from the person who bought the house, did the renovation, built the local relationships—and stayed.

Watch now

Sicily Property Masterclass

€1 homes · true costs · buying process · local access

View product
ValledolmoMussomeliSicily, Italy
Scroll
€1George’s first Sicilian home
HundredsNow buying in Mussomeli
800K+Across George’s audience
Channel 4Story documented on screen

Mussomeli · the success story

The houses were
one euro. The impact wasn’t.

What began as an ambitious regeneration scheme has grown into a real international community. Hundreds have now bought in Mussomeli, restoring forgotten homes and bringing new energy into the town.

George’s own purchase became part of that momentum. Channel 4 documented the journey on Help! We Bought a Village, while the BBC, Sky News, Euronews and national press followed the reality behind the headline.

Global buyer communityActive renovationsThriving town life
Explore the story and coverage →
George Laing and the hill town of Mussomeli in Sicily

The insider route

Start with what
George knows.

Clear, practical resources built from lived experience—not scraped listings, generic relocation advice, or a sales pitch dressed up as a guide.

2026/27 · 3rd edition

Valledolmo Property Guide

The complete route into Sicily’s newest €1-house programme, including process, costs, renovation reality, and local contacts.

2025/26 edition

Mussomeli Property Guide

An honest guide to buying in the established community where George’s own €1-house story began.

Launching soon

George’s House Club

Monthly first access to George’s best Sicily property finds before they are shared across social media.

New service · launching soon

The best houses.
Before the feed.

George is in Sicily every month, speaking to locals and finding freehold homes from €1 projects to hidden renovation opportunities and exceptional properties under €100k.

Curated by GeorgeSicily onlyFreehold onlyFirst-look access

George’s House Club

£20/ month

Members are first in line for George’s strongest finds—before those properties reach nearly one million social followers.

Join the early-access list →Launch updates at georgeshouseclub.com
George Laing seated in a London tailor’s studio

London ambition · Sicilian perspective

A one-euro house
changed everything.

George left London with debt, curiosity, and a willingness to do what most people only talk about. In Mussomeli, he bought a three-storey house for €1—and built a new life around the reality behind the headline.

“No fluff. No fantasy. Just what the process really looks like from offer to keys.”

Today, George shares that first-hand knowledge with an audience of more than 800,000 people and works directly with local communities in Mussomeli and Valledolmo.

See the full story

Property routes

Three ways into
the market.

Availability changes fast. George’s network focuses on the right category for your plans rather than presenting stale listings as live opportunities.

01

€1 homes

Municipal schemes for buyers ready to understand deposits, deadlines, legal steps, and full renovation reality.

Understand the scheme →
02

Town homes

Privately listed houses in and around Mussomeli and Valledolmo, from renovation projects to move-in-ready options.

Ask what’s current →
03

Private sourcing

A discreet, one-to-one search for serious buyers who want local communication and support throughout the process.

Work privately →

Join the conversation

Not just followers.
A community.

Four active Facebook groups for property, renovation, local life, and closer member access.

Your move starts here

Sicily is closer
than it looks.